Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...

Portia de Rossi is showing us all how she keeps her hair looking good. It’s no secret that between heat and chemicals, constant styling can be bad news for tresses. That’s why de Rossi, 50, is raving ...

Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. "I was looking for something simple to style," he said of his "naturally bone straight" hair. But what was ...