An NYU professor and author of a new book on online trends insists we need to update how we think about going viral.

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The ...

There are many ways to build a sustainable career as a content creator, but starting off can be really tough. One of the swiftest ways to break into the algorithm is by creating viral content. The ...

When you open TikTok today, you’ll probably notice one trend taking over your entire For You Page. Check again tomorrow, and you’ll see something completely different trending. As Julius Tirrá, CEO of ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

Meta just added features that will make marketing music and going viral on Instagram a lot easier. Instagram now offers reposts to share public reels and posts. Reposts makes it simple for fans to ...

Learn why a single viral moment can create dramatically different outcomes for employees and your brand. Discover the leadership approach that turns unpredictable online attention into clarity and ...