Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community were not fans of this change, they felt it blended too much with the organic ads espesially ...

Over the past few weeks, users have spotted a new ad label on Google search ads. Instead of a solid green background, the new label has a green outline and white background. Sightings have increased ...

Woman reads the label of a product picked from a supermarket shelf. The majority of consumers want to take action to reduce their environmental footprint while at the grocery store but their efforts ...

Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space But digital media has a carbon footprint, too.

NEW YORK--(BUSINESS WIRE)--April 23, 2007--LIME, the #1 multiplatform green/healthy living lifestyle brand, today launched the first-ever "green" ad network, providing advertisers with a comprehensive ...

For marketers, it's likely that their digital advertising budgets will flow through The Trade Desk at some point since the buy-side programmatic platform grabbing share in areas such as connected TV, ...

While consumers have better-than-average recall of "green advertising," they aren't buying into at the same rate, according to a study by Burst Media. The company surveyed about 6,000 people 18 and ...

One of the world’s top polluters of atmosphere-altering greenhouse gases has aired nearly 30,000 TV advertisements over the past 15 months, trying to convince people that it is green. From June 2020 ...