HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

The best movies on Max reflect some of the best that mainstream streaming services have to offer. That’s because it used to be called HBO Max, and we all like HBO. Now it’s just Max ...

to its strategy of focusing on programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres ...

and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition." Translation: We thought HBO was a brand that meant a lot to some people but not much to a ...

The first thing one notices, looking at the horror genre as it exists on Max (formerly HBO Max), is that there’s an unusual level of genuine curation involved here. The overall scope of the ...