From content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. The lure (and lore) of internet riches is intoxicating.

Although other social media platforms like TikTok are gaining popularity, Instagram continues to play a large role in the influencer world. This is mainly because its core focus — high-quality visuals ...

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI The FTC may have delivered a few ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Instagram Stories are allowing creators and brands to increase engagement and reach. Here are a few recent trends, explained by an influencer coach.

A food or culinary influencer is a type of social media influencer who shares food-related content such as recipes, restaurant reviews, cooking tips, food trends, dining experiences, or anything else ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

Is influencer marketing the future of brand communication? Know how micro-influencers, authenticity, and blockchain ...

The internet has changed the way fame works. What used to require years of networking and gatekeeping by major studios can now happen with one viral video, a catchy TikTok dance, or an unfiltered ...