If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At the most basic level, marketing materials have a simple goal: to convey to the ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...