Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy; rewarded video ads will soon be available for programmatic and ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...