Ikea has announced the official discontinuation of its print catalog after 70 years of publication, as more people than ever flock to the company’s website to browse and buy products.

It’s a coffee table book, a coaster and a door stop. It is the Ikea print catalog. And whether you requested one or not, you’ve undoubtedly come across the bible of cheap homewares and furniture ...

In a statement, IKEA Managing Director Konrad Grüss said that the decision was “emotional but rational” as customer interest in the print catalog has declined and shoppers seek out digital ...

Ikea has made the "emotional but rational" decision to scrap both the print and digital editions of its catalog because fewer people are reading them.

Ikea said in a statement it has “taken the emotional but rational decision to respectfully end the successful career” of the print and digital versions of the catalog.

IKEA began distributing its print catalogue in Sweden in 1951, and by 2016, its printed and online catalogues had a combined distribution of 200 million copies across more than 50 markets.

IKEA isn’t bringing its iconic print catalogue to India The company says it’s experimenting with new ways of reaching out to shoppers in India. Suneera Tandon, qz.com Aug 23, 2018 · 01:30 pm ...

The first catalog was created by Ingvar Kamprad, in 1951, four years after he founded the company: it was 68 pages long, with a print run of 285,000 copies, in Swedish, and distributed in the ...

Ikea's 2021 catalog, which is its final edition ever, is now a nearly four-hour podcast with a narrator flicking through each page and describing what's in it.

Everyone has a podcast — even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a “handy and hands-free” alternative to the traditional ...