So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

The National Hardware Show (NHS), the annual trade show and conference for the home improvement and hardware industries produced by independent show organizer RX, is launching an exclusive two-day ...

With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. And naturally, there was a ...

As major cultural moments, from music festivals to award shows and seasonal fashion weeks, continue to shape consumer ...

A cruise ship hosting a large-scale influencer event creates a unique mix of entertainment, branding, and social media culture at sea. This concept explores how content creators interact, produce ...