The deal embeds a composable, headless content layer into Customer 360, giving Agentforce a native engine to assemble AI-driven experiences.

Salesforce (CRM) is reshaping its story around AI agents, highlighted by the launch of Agentforce Operations, new AI-focused revenue segments, and deeper Google Cloud integration that lets automated ...

Forbes contributors publish independent expert analyses and insights. I cover film, TV, and entertainment through the lens of a producer. SAN FRANCISCO, CA - DECEMBER 01: The Salesforce logo is seen ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

Salesforce Inc. is expanding its generative artificial intelligence footprint today with new capabilities for its Einstein GPT general-purpose AI assistant that allow it to work with its Flow workflow ...

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One of the most challenging aspects of purchasing a successful company, especially when you pay billions, is finding ways to integrate it successfully with your own. Melding products and operations ...