Newswire shares a comprehensive guide to help business professionals craft interesting press releases using the inverted pyramid.

Today, this once-reassuring construction seems to have become gradually inverted: a shrunken secular and structural base now has to support a larger opportunistic and tactical top.

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...