PLANO, Texas--(BUSINESS WIRE)--JCPenney is thrilled to announce an exciting collaboration with Larry Sims, one of Hollywood's most sought-after hairstylists, to launch a special salon experience just ...

JCPenney plans to roll out its new beauty experience nationwide a year after introducing the retailer-owned concept. “We exist to celebrate and serve America’s diverse, working families, which is why ...

Holiday cheer often sparks the urge to get dolled up for our year-end celebrations. Entertainment and beauty icon Gabrielle Union and celebrity hair stylist Larry Sims want to make this desire is as ...

JC Penney is spreading its multicultural wings, rolling its “hyper-inclusive” assortment into more than 600 locations by spring 2023. The effort builds on the partnership it started last year with ...

Celebrity partners Gabrielle Union and Larry Sims are revolutionizing the salon experience this holiday season with their latest venture at JCPenney salons across Southern California. The duo launched ...