JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

Applications are open until March 31 to any woman making an impact through nonprofit work in their community. PLANO, Texas--(BUSINESS WIRE)--JCPenney stands alongside women who are supporting their ...

Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women, and The ...

JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

PLANO, Texas - (Sept. 6, 2018) - As JCPenney (JCP) focuses on driving its women`s apparel business, the retailer is launching Artesia, a new boho style brand for women. Arriving just in time for the ...

“If you’ve followed our journey, you’ll know that at the heart of our strategy, JCPenney is committed to democratizing great ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.

Three women got caught trying to steal almost $3,000 worth of makeup from the College Station JCPenney. Police say Doina Rafaila, Georgiana Mihalace-Rafaila, and Florentina Lonita entered the store ...