“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

Lego, the plastic brick maker, is rapidly growing its software development teams to meet the growing demand for virtual experiences. Lego, the plastic brick maker, is rapidly growing its software ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego's new digital spin off aims to captivate a new generation of children Toy titan Lego’s move away from the small plastic bricks that made it famous is gaining pace, as its digital spin-off made a ...

LEGO Fortnite debuted on December 7, 2023, as a game mode within the larger Fortnite app. A Minecraft-esque open world experience, the game launched without any physical LEGO sets to support it, which ...

Lego and UNICEF have released a set of design guidelines targeting game developers to better promote children's wellbeing during digital play. The Responsible Innovation in Technology for Children ...

Lego has debuted a new holiday campaign that shows families coming together to create their own worlds with the building blocks. The fully integrated campaign will include TV, digital, out-of-home and ...