LEGO and Disney unveil technology-infused SMART Bricks SMART Bricks add sensors, lights, and sound, aiming to make play more engaging without screens. Disney is relying on LEGO Star Wars and 'The ...
A live 'Star Wars' video game being played on the outside of Sphere in Las Vegas Brian Friedman / Sphere Entertainment CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products ...
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