Mediacorp has added brand-uplift studies to its advertising offering in response to an industry-wide shift away from short-term metrics such as impressions and clicks, and toward long-term ...
In the recent High Court decision of MediaCorp News Pte Ltd (MediaCorp) v Astro All Asia Networks PLC (Astro), the court dismissed MediaCorp's appeal against Astro's use and registration of its logo ...
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