Lifebuoy, a soap brand, partnered with food delivery app Swiggy in India to deliver hand-washing packs with every food delivery to encourage hand-washing practices amidst the COVID-19 pandemic.
Lifebuoy introduced the concept 'H' for Handwashing, launched a multi-channel campaign with videos, filters and posts which could be amplified through social media, held the world's largest virtual ...
Unless you're familiar with Indonesian folklore, it won't be immediately apparent how the film, which revolves around a young woman's relationship with a tree, relates to Unilever's handwashing ...
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