Big challenges and expectations remain for most companies with a geographically expanding footprint which is yet another reminder of how dramatically the landscape for global business has changed in ...

Having not worn a watch regularly since my high school days, I recently took the plunge and bought my first “adult” watch, a self-winding automatic Swiss timepiece. I had several criteria I wanted to ...

The Longines Conquest Automatic has long been a classic, elegant watch perfect for everyday wear. So, when it was finally offered in a “Goldilocks” 38mm case in 2024, that pretty much sealed the deal ...

I've come to realize that today, in the world of high-end luxury, sponsorship is an essential business activity. In fact, it may be the most important marketing tool to help reach brand awareness. Why ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style ...

Most smartwatches rely on Bluetooth, but it’s not the only way our phones can communicate with a wearable. Watchmaker Longines has proven this with the Conquest V.H.P. GMT Flash Setting — which uses ...

Too many Swiss watchmakers are stuck in a doom loop where watches are insufficiently desirable for the prices being charged.

Restoring a watch that has survived for more than a century requires patience and precision. This video follows the careful ...