Add Yahoo as a preferred source to see more of our stories on Google. Collage of people waiting for a subway train and decorative Magnum ice cream bars. London commuters got a whiff of something ...
The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG marketer looks to tap into data-driven marketing, per news shared with Marketing Dive. The owner of ...
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Premium ice cream brand in trouble over ‘soft porn vibes’ after comparing desserts to ballet shoes
Dessert company receives ‘foot fetish’ criticism amid accusations that it used Chinese word for ‘sexual pleasure’ in ...
London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant Magnum has rolled out a “multi-sensory” ad campaign in a tunnel linking St ...
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