A good marketing plan is essential to the survival of any business. According to the Bureau of Labor Statistics, marketing workers are typically classified into one of three major categories: survey ...

"The 2025 curve bent into a clear K," said Michael Wright, CEO of Taligence. "New grads are fighting for oxygen while the middle - those player-coach types who can still write copy and read a P&L - ...

The marketing job market continues to slip amid economic uncertainty, hitting those in the start of their careers or in a generalist position especially hard, according to data from Taligence, an ...

Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue fair pay with practical, realistic guidance. Whether you work in SEO, PPC, or ...

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey. Search marketers earn anywhere from $60,000 to $220,000 in ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. The marketing industry in the U.S. is predicted to grow by 8% ...