Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

When you first think of makeup, men might not typically come to mind. However, there’s a new brand line that’s trying to change the narrative when it comes to the “new norm” for makeup. NuNorm, a ...

Videoconferencing software Zoom's "touch up my appearance" filter, which smooths the look of one's skin and hides imperfections, apparently isn't cutting it for guys who want to look their impeccable ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Over the past year most of us have spent as ...

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Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...