Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created popular chatbot ...

Netflix has actually been cementing its place in consumers' hearts and minds in ways well beyond just giving them something ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

The first blind Barbie has been released by toy maker Mattel as part of their ongoing push to make the brand more inclusive. The $5.58bn company debuted the doll as part of their Barbie Fashionistas ...

Barbie-maker Mattel has signed a new deal with OpenAI to use its artificial intelligence (AI) tools to design new toys and in some cases, power them. The iconic toymaker is expected to announce its ...