Mega events like the FIFA World Cup create intense short-term hotel demand peaks and lasting impacts on pricing, performance, ...

Hong Kong needs to do more to boost its global profile aside from the 80 mega events lined up for the next six months to bring back tourists, including having an international ambassador or mascot, ...

Hong Kong’s mega-events in the first half of next year are expected to bring in 840,000 tourists, the government has said, as it released a list of more than 90 activities that will be held during the ...

Plans are underway to host other mega-events in the country as Qatar is maximising its exposure in the global limelight following its successful hosting of the 2022 FIFA World Cup, according to top ...

Nashville’s ambition to host mega events shows it wants to be a major player. But while the city’s rebranding is attracting more diverse visitors, the real challenge lies in breaking free from its ...