adexchanger

MMM Is Going To Fail Us Again, Unless We All Think Bigger

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...
The Drum

MMM is a powerful tool, if used correctly. Here’s how to get the most from it

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...
Seeking Alpha

3M Company Jumps 23% As The Selloff Proves To Be An Overreaction

MMM experienced a significant 22.99% increase in shares after strong earnings and positive outlook. Despite past challenges, MMM has a strong balance sheet, with ample cash to meet obligations and ...
adexchanger

As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...