Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers are investing more in mobile marketing tools and strategies to better ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

Email marketing services company StrongMail has released a new set of tools for email marketers looking to reach consumers on their mobile phones. The tools allow marketers to analyze email engagement ...

Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in ...