Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a direct association between being a modern business and being a growth business—or an innovative and ...

As privacy regulations tighten and ID-based targeting becomes harder to scale, marketers are revisiting an approach that once defined digital media buying: contextual targeting. In the U.S. alone, the ...

Britain once built a government advertising agency for empire, and modernist artists helped market colonial rule.

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Over the past several years, the dynamics of financial marketing have changed dramatically. While the past was a combination of mass media and some direct channels, the addition of new channels and ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

One thing I’ve learned from my experience working in marketing is that it’s always changing. That’s part of what makes marketing such an exciting sector! Marketing in 2020 looks very different than it ...

Sylvia Jensen, director of EMEA marketing at Oracle Eloqua, reveals what trends are impacting the ‘modern marketer’. This research study focused on what we are calling the five tenants of modern ...

Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The modern marketing landscape is evolving. Even for niche tech ...

Whether the calendar reads 1924 or 2024, the marketing industry has always been about generating interest and excitement about a given product, service, or brand. The methods of accomplishing that ...

In a time before central heating and electricity, stoves were big business. But their legacy wasn’t just food and warmth: historian Howell J. Harris writes that the stove industry of yore pioneered ...