NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games. Click here for more information on how to watch the Milan Cortina 2026 Olympic Winter Games.

The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.

NBCUniversal boasted a weekend of big ratings records, as most Americans found themselves tuning in to the Comcast-owned company's platforms for Winter Olympics programming, Super Bowl Sunday or even just Bad Bunny's much-discussed halftime show.

Saturday's cross-platform telecasts turn in the largest audience for the winter games since 2014.

Late Monday night after all the Olympic events ended, NBC's team took Shaun White and a few cameras out to his comfort zone for an emotional segment.

The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony, seeing a 34% uptick from the 2022 Beijing Winter Olympics. The opening ceremony, which kicked off at 11 a.