Netflix reaches 40 million global MAUs on its ad-supported plan with 40% of all signups in ads countries now coming from the ads plan. Netflix will expand its roster of buy-side programmatic to ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Shares of streaming TV company Netflix (NASDAQ: NFLX) fell on Tuesday, even as broader indices notched a gain. The streaming TV service specialist's shares declined more than 3% by the time the market ...

Parnassus Investments, an investment management company, released the “Parnassus Mid Cap Fund” second quarter 2024 investor letter. A copy of the letter can be downloaded here. In the second quarter, ...

Netflix landing NFL games on Christmas Day was praised by an analyst in a recent investor note. The analyst sees the NFL deal and several other company announcements all connected to growth and focus ...

Evercore ISI notes that on Tuesday, Netflix (NFLX) provided a positive update on its ad business, disclosing 70M MAUs of its ad-supported plan as the company reached the second anniversary of the ad ...

With a slower-than-expected start in its nascent ad business, Netflix recently appointed a new person to run it. Integrating with data-driven ad-buying platform The Trade Desk would unleash a huge ...