When the Brand You Wear Becomes the Space You Train InI’ve spent close to two decades on gym floors teaching movement, ...

Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

The sportswear company's recent quarterly report revealed positive surprises, but its struggles look likely to continue.

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in ...

Nike has unveiled Project Amplify, an initiative it describes as the world's first powered footwear system designed for ...

Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The beloved skate label linked up with the Swoosh for a Y2K-inspired collection—and a vibrant new community space in South ...