*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy. The ad, ...

Nivea is in hot water over an ad for its new spray deodorant. According to CNN, the company has pulled an ad that read “White Is Purity” after it triggered backlash on social media. The original ad ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

First it was Dove that had to apologize for a racially insensitive ad; now Nivea is in a lot of hot water for its newest campaign. You May Also Like: Despite Social Media Backlash, Dove’s New ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...