A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

The work was created by the independent Spanish agency Burns.

In an exclusive interview, P&G’s European brand director Alejandro Guerra and Burns managing director Carla Alexander explain ...

Lots of brands linger in people's minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an ...

Old Spice Ad: 'The Man Your Man Could Smell Like' Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video ...

Old Spice did a wildly popular ad campaign with actor Isaiah Mustafa, who incidentally was a Seattle Seahawk for a short time. Now there’s a clever parody of that ad for The Sun tabloid newspapers ...

In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football ...

“Hello Ladies. Look at your man, now back to me, now back at your man, now back to me. Sadly, he’s not me.” The Portland-based company that created the Old Spice Man campaign, featuring a former ...

NEW YORK -- In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign's star, ...