Ouidad is offering up to 35% off sitewide for Memorial Day. The sale includes shampoos, conditioners, and other curly-hair products. Customers can join the Curl Circle Rewards club for extra savings ...

I can’t even begin to tell you how dry my 4c curls are. Lately, they feel drier than the Saharah desert and that’s after a deep condition and oil treatment. It’s a real bummer. What’s more? They are ...

San Francisco-based private equity firm JH Partners has bolstered its burgeoning beauty portfolio with the acquisition of Ouidad, the investment firm’s first hair care brand. JH Partners purchased a ...

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With all these bad hair days lately, it’s been slicked-back buns and power ponytails on repeat. Say farewell to frizz and flyaways with the award-winning Ouidad hair gel! Infused with ceramides, this ...

According to Spate, U.S. Google searches for hair bonding products are up 9.3 percent year-over-year, and brands other than Olaplex (the originator of bond building technology) are consequently racing ...

Time is running out to perfect that "no makeup" look with 50% off the iconic Erborian CC Cream. Score half-price deals on COSRX serum, Ouidad hair saviors, KVD sculpting makeup, and more from Ulta. "I ...