It took your social media feeds by storm with the launch of its "Blonde Wand" last year, but Pravana’s newest hair-color launch is about to blow “unicorn hair” and “pink-champagne” dye jobs out of the ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...

It seems that every day, there’s a new option for shaking up the hair dye game and coloring your hair essentially every shade that makes up the rainbow — and then some. You may already have a serious ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink, green to ...

For quite some time now, unicorn and rainbow-inspired hairstyles have literally taken over Instagram. So it was only a matter of time before someone took this trend to the next level. By now, you’ve ...

Let's face it: We wish we could change our hair color all the time. (Sometimes we even want to change it more than once in a day.) Now there's a magical new hair color that actually changes color with ...

DENTON, Texas--(BUSINESS WIRE)--Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today announced that Beauty Systems Group has launched new hair care lines from Guy Tang and Pravana in addition ...

Everyone knows how much we love Pravana here at *V.F.*Beauty. Packed with all the best ingredients, Pravanaproducts are all free of sulfates, salts, parabens, and all the other unpronounceable ...

DENTON, Texas--(BUSINESS WIRE)--Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today announced that Beauty Systems Group, the Company’s segment which distributes beauty products to salon ...

Do you ever get those days where you just hate your hair colour? It's like that dress you used to wear, you know the one you wore to death for every single special occasion and photo opportunity.