The Kaia has a fitted top block and wide leg.

At Cannes Lions, we spoke to CEO Brieane Olson about the retailer’s youth advisory council and her philosophy of brand ...

Pacsun CEO Brie Olson shares why the future of branding depends less on marketing to young consumers and more on building ...

While 2025 did not have a song of the summer, it had the denim wars. American Eagle, Gap, Levi’s, Abercrombie and others poured millions into marketing investments and celebrity-driven campaigns, all ...

Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is introducing the latest collection from its Pac Artist Network in partnership with artist Kristin Konefal. Known for ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Add Yahoo as a preferred source to see more of our stories on Google. Pacsun is getting to know its target youth consumer better. Last week, the retailer published its inaugural “The Youth Report by ...

Add Yahoo as a preferred source to see more of our stories on Google. PacSun is meeting young shoppers where they are today — and that’s online. The California-based brand, selling teenage and young ...

Lyla Biggs, a Pacsun customer, wearing the brand's Casey jeans. Pacsun is leveraging TikTok and its fans and creators to mint viral products on the platform. A case in point is the brand’s Casey jean ...

The beloved New York City museum inspires an assortment of retailer-exclusive merchandise. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a link ...

Ahead of the three-day music festival in New York City in June, shop Pacsun x Gov Ball collection. By Rudie Obias All products and services featured are independently chosen by editors. However, ...