Mubashar Naseer Butt, PRGMEA's former central chairman who represented Pakistan for the third time at the summit, said the BRICS+ initiative presents a major opportunity to diversify Pakistan's export ...

COVER STORYAs the mercury dips and all you want is chai, it’s time to bundle up your lawn suits in one corner of your ...

The Pakistani embassy in Beijing organised the event showcasing collections from both Chinese and Pakistani designers.

As Long Yuxiang, Chairman of the China International Cultural Communication Center, explains, “people-to-people exchanges” ...

Fashionistas the world over will look to the Big Apple as the spotlight falls on New York City ahead of the start of its glitzy Fashion Week this Thursday. But, away from the catwalks and cocktail ...

Pakistan-based apparel retailer Khaadi is opening its first U.S. store at Tysons Corner Center in Tysons, Va. The 25-year-old clothing company signed a 5,491-square-foot lease at the Macerich-owned ...

SWITZERLAND might be known for its neutrality but there was nothing middle-of-the-road about the recent fashion show held there showcasing the best of Pakistani fashion. Flamboyant designs set the ...

Against the awe-inspiring backdrop of the Badaling section of the Great Wall of China, fashion, culture, and diplomacy converged in spectacular harmony as the Pakistan Embassy Beijing, in ...

The popular Pakistani retail brand Khaadi will launch a North American expansion from Greater Washington. Mitchell Gold + Bob Williams to close Indoor pickleball business to open Pr. William venue, ...

Learn how Pakistani fashion in the USA combines culture, creativity, and identity through traditional design, craftsmanship, and modern expression.

The Embassy of the Islamic Republic of Pakistan in China staged the premier Pakistan-China Fashion Show at the Great Wall in ...