With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

NFL RedZone, the league's popular, live highlight show, is adding commercials in the latest example of the league's ability to maximize profits.

Since Google purchased YouTube in 2006 for $1.6 billion, many have been wondering how the company will get its ROI, when advertisers often steer clear of user-generated content because of the lack of ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...