The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

STATEN ISLAND, N.Y. -- Primark -- a new retailer with Ireland roots currently invading the United States with six new stores, including one coming to the Staten Island Mall -- boasts of dirt cheap ...

Primark is stocking a pair of jeans that bear a striking resemblance to a designer alternative. Known for its affordable fashion and homeware, the high street giant may have just introduced a new ...

Primark has received a lot of attention in the past week for its latest campaign centering around denim. The new marketing push has seen the slogan "In denim we can", plastered across on TV adverts ...

Primark is accelerating its U.S. store openings and ramping up marketing, betting that President Donald Trump's move to scrap ...

Inspired by UK NGO Waste and Resources Action Programme (WRAP), Primark says its durability guidelines are designed to set the bar for how retailers can extend the life of their clothing and ...