In lieu of specific numbers from Amazon, Adobe’s insights into broader ecommerce spending during the Prime Day period — which cover over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories — offer the best, most quantifiable view into consumer behaviors during this critical summer shopping moment.

There are plenty of great deals to snag during Prime Day, but some of the discounts are just marketing hype. Many overpriced items are simply discounted to their original price, which feels like a gimmick to convince you to spend your hard-earned money.