This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36 ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

It's easier to trust businesses you view as local, but businesses are rethinking what local means. I’m a big believer in supporting local businesses. But what does “buy local” mean when it comes to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Proximity marketing is poised to grow, but marketers have ...