Quaker Oats Company is tapping Blippar?s augmented reality capabilities to drive online engagement among its customers. Located on Quaker Oats packaging, consumers can scan the Quaker man with their ...

The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age. Known among insiders as "Larry," ...

Add Yahoo as a preferred source to see more of our stories on Google. quaker oats containers - Static Media / Shutterstock / Getty Nothing says breakfast like a piping hot bowl of oatmeal. Whether you ...

The Quaker Oats Co. is repositioning its business, putting its entire portfolio of products under one umbrella and playing up the healthful benefits of the “super grain,” or whole-grain oat. A new ...

The folks at Quaker Oats are very fond of their brand. On their website, they proudly claim the "Quaker Man" mascot, registered in 1877, was the first-ever registered trademark for a breakfast product ...

Milk is getting a plug from another celebrity: The Quaker Oats man, who will sport a milk mustache in ads and on packages as part of a deal between the PepsiCo-owned brand and milk processors. The ...

CHICAGO The Quaker Oats Company, a division of PepsiCo, announced Tuesday that it is launching an expansive re-positioning of its business to focus on the wholesome goodness of its products made with ...

Has the guy on the Quaker Oats box been doing Ashtanga yoga? The white-haired man with pink cheeks under a broad black Quaker hat is getting a makeover. Larry, as he is apparently known among ad men ...