RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech ...

How does a brand or company attract more attention? It combines two of the most iconic events of the year in one television ad. Rakuten announced a partnership with fashion designer Christian Siriano ...

Rakuten Marketing, the marketing unit of Japanese e-commerce company Rakuten, has announced the acquisition of Manifest Commerce, a product intelligence company. The deal will improve Rakuten's ...

What type of Super Bowl commercial mischief is Hannah Waddingham plotting? In one of the first major teaser-slash-reveals of the Big Game Ad season, Cash Back shopping platform Rakuten has unveiled ...

Rakuten owns an assortment of consumer media properties: Viber is a WhatsApp-like chat app. Viki is similar to YouTube, only exclusively focused on Asian content with 50 million users. And Rakuten TV ...

Purple began forming “cross-publisher” relationships to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into ...

The eponymous fashion designer talks with PEOPLE on his collaboration with Rakuten and his close friendship with Alicia Silverstone – plus, how you can win his hot-off-the-runway Clueless-inspired ...

SAN FRANCISCO, Feb. 5, 2025 /PRNewswire/ -- Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten's ...

Rakuten Inc. said Tuesday it will acquire major U.S. Internet advertising agency LinkShare Corp. for about $425 million (about 46.5 billion yen), a deal that will enable the Japanese online shopping ...

PocketMath, a Singapore-US startup specializing in mobile advertising, has landed a $10 million Series A funding round from Rakuten Ventures, the VC arm of Japanese e-commerce giant Rakuten. The ...

E-commerce company Rakuten has today released its Super Bowl LVII spot starring Alicia Silverstone: ‘Not so clueless’. In the 60-second spot, 46-year-old Silverstone miraculously embodies her ...

Rakuten Viki is one of Asia’s top regional entertainment streaming platforms. The company clearly has ambition to grow in English-speaking markets as it mounts a “K-Drama Day” promotional campaign ...