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Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

The first-ever official Barbie Roblox game - Barbie DreamHouse Tycoon - launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse.

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game.

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming free ...

Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...