Pidilite’s tile and stone adhesive brand, Roff, has launched an Out of Home campaign titled "Naak Kat Gayi." Using the popular Hindi phrase, the campaign highlights the embarrassment caused by broken ...

Pidilite has announced the launch of a new television commercial for its tile adhesive brand, Roff. The TVC, conceptualised by Ogilvy, showcases the qualities of Roff tile adhesive while addressing ...

New Delhi: Pidilite Industries, the makers of Fevicol, unveiled a new ad campaign for Roff – its tile and stone adhesive brand. The campaign underscores the critical role of using reliable and ...