Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...

When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Tom Snyder explores a judge's ruling that Google unlawfully cemented its search dominance through exclusionary deals.

Web search is such a routine part of daily life that it’s easy to forget how marvelous it is. Type into a little text box and a complex array of technologies—vast data centers, ravenous web crawlers, ...

As AI technology continues to evolve, understanding how it works is essential for marketers looking to get ahead of the competition. By understanding how AI search works, marketers can leverage its ...