Drake is working with the Ultimate Rap League (URL) to expand his influence into the commercial battle rap arena through his partnership with the new streaming company, Caffeine. A post shared by ...
Smack White breaks down the origins of his trailblazing battle rap league URL, how the brand partnered with a Drake and Caffeine, and what to expect during NOME X. All one has to hear is his trademark ...
Drake said of the highly-anticipated event, “Some of these battles will re-write legacy and re-write history for some people.” Drake has once again linked up with SMACK/Ultimate Rap League, this time ...
“I remember when URL was S.M.A.C.K. DVDs and it started hitting the streets back in the early 2000s. You used to [have to] pull up on 125th, and grab a copy or someone would hit you with it backstage ...
HOUSTON – In case you didn’t know, battle rap is more popular than ever thanks to streaming and a league committed to the expansion of urban street culture, the Ultimate Rap League, or URL. This ...
Platinum-selling, number 1 charting Philadelphia legend Cassidy makes his long-awaited return to battle rap, this time debuting on the SMACK/URL stage vs. Bronx legend Goodz. This will be Cassidy’s ...
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--In 2020, Drake brought together Ultimate Rap League (URL) and Caffeine, setting the battle rap scene on fire. With over 8.7 million in total viewership, ...
After years of being a successful rapper, Wale's decided to take his talents to the ring and become a professional wrestler. Ok, not really, but the noted WWE fan—who once claimed he wanted to intern ...