In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

A boy looking after their cattle at Katikit borehole in Tiaty, Baringo county on March 17, 2022. [Kipsang Joseph, Standard] Social Behaviour Change (SBC) tactics have successfully reduced maternal and ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a way that protects nature remains one of the sector’s biggest challenges. A ...

There is an urgent need for cities to rapidly transform their food, transportation, and energy systems to reduce their environmental impact. By empowering their citizens to adopt more sustainable ...