A new study suggests that much-maligned enterprise social media platforms can help strengthen connections at work—even if we ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are. Today, 37% of all U.S. adults say they have a ...

However, a new study takes a different view: misinformation is actually a political strategy adopted by radical right-wing ...

In China, online opinion leaders on social media platforms are a crucial communication tool for companies to reach their targeted consumers. This paper developed an original research model and ...

Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

New research from the Michigan State University College of Education shows how social media provides connection and community for college students, particularly those with disabilities. Published in ...

The study finds that social media is no longer considered a non-traditional tool for emergency communication. Instead, it has become an integral part of situational awareness, public engagement, and ...