Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards, ...

As marketers adapt to changing consumer behaviors and shorter attention spans, audio advertising continues to offer opportunities for brands to create longer-lasting and deeper connections with ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. An accessible extension of the TD brand, this sonic identity can now be ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

The signature tune signals the sound of opportunity that Infosys (INFY) creates for people, businesses and communities BENGALURU, India, Aug. 9, 2023 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. With over half a million brands vying for human attention globally, it is ...

Indian Hotels Company (IHCL) has registered a sound mark for its 'Taj' sonic identity, marking the first such trademark in India's hospitality sector. This strategic move highlights the increasing ...

MassiveMusic Dubai, a Songtradr company and the Middle East’s leading music creative agency, has kicked off the new year by delivering an award-winning music and sound identity for KSA’s AROYA Cruises ...