The 2021 box office was dominated by South Indian films: they earned thrice as much as Hindi films. But ‘South’ is not one industry: it is four different industries with very disti­nct identities.

Hindi content consumption has grown a record 94 per cent year-on-year compared to just 19 per cent for English content. Hindi dubbed masala movies are the taste of the season, making it one of the ...

The gross box office earnings for 2024 stood at Rs 11,833 crore. It’s the second-best year for the Indian box office, after 2023 when the collections were Rs 12,226 crore, according to Ormax Media.

The Hindi version of Ajith-starrer Valimai, for instance, made ₹20 lakh on its opening day after a late release towards the evening on 24 February, and managed another ₹35 lakh the next day. Dubbed ...