Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

Sprite is officially back on the NBA stage as part of a new multiyear global deal between the NBA league and The Coca‑Cola Company. The move follows the February launch of joint, limited‑edition ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Sprite is giving consumers a reason to check the can—especially if they're loyal basketball fans. After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla ...

Sprite has united LeBron James and Lil Yachty for its latest commercial, which pokes fun at the idea of celebrity ...

Sprite is stepping back onto center court with a fresh twist. The brand has launched new co-branded, limited-edition cans featuring select NBA teams and standout Unrivaled players, blending regional ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Sprite is officially back on the NBA stage as part of a new multiyear ...